Gritz Tavern is a fast-casual brunch & bar concept located in Denton, Texas, opening soon! DesignChef was commissioned at the end of 2024 to develop a comprehensive visual identity for the new establishment. 

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The challenge was to create a brand from scratch that was professional, yet fun, that would appeal to the local community and communicate a slightly elevated experience. After conducting the initial and and secondary discovery calls, research, and multiple rounds of design, we were able to deliver a visual identity including a new logomark and logotype, color palette, font selections, graphic elements, brand guidelines, business cards, menu templates, and t-shirt designs.

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We are currently developing their new website before Gritz Tavern’s grand opening this Spring.