The Good Neighbor is a brand strategy consultancy. In late 2022, DesignChef was commissioned to develop a comprehensive visual identity, as well as a new website. Working with leading developers, place-based organizations, retailers and hospitality groups, The Good Neighbor helps businesses be better neighbors by connecting with consumers through meaningful experiential retail, placemaking and brand strategy.

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The challenge was to create a brand from scratch, communicating trust, authority, and expertise to a mostly corporate clientele. The solution was to craft a logo and brand kit that was both minimalist and elegant, with a touch of organic elements. The primary logo is a simple logotype in the shape of a smile.

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Deliverables included the new logo, color palette, font selections, graphic and text elements, brand guidelines, business cards, presentation templates, and a new website.

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You can visit their website at www.thegoodneighbor.co.